Smart Film Nation

Smart Film Business ROI Calculator

See what your investment could look like based on your pricing, customers and sales performance.

This calculator illustrates scenarios based on the assumptions you enter. Results are not guaranteed and do not include every possible business expense.

Section 1

Choose your package

Section 2

Your business assumptions

What will you charge per sq ft?$110
$85 Competitive$110 Typical$150 Premium
Average project size60 sq ft

15 sq ft = small shower/window · 60 sq ft = typical residential project · 150+ sq ft = larger residential/commercial project

Lead-to-sale close rate15%

Percentage of delivered leads that become paying projects. No close rate is guaranteed.

Installation labor
Installer cost$15/sq ft

Section 3

Existing business upside

I already have an existing customer base

Section 4

Your economics per project

You pay

$45 / sq ft film

+$15 / sq ft labor

Customer pays

$110 / sq ft

You keep

$50 / sq ft

before other business expenses

Average project revenue$6,600
Smart Film cost− $2,700
Labor− $900
Gross margin45.5%
Gross profit per project$3,000

Section 5

What could the included leads produce?

Estimated projects (75 leads × 15%)11
Total sq ft sold675 sq ft
Revenue$74,250
Smart Film cost (first 75 sq ft included)− $27,000
Labor cost− $10,125
Gross profit before package$37,125
Projected profit after modeled costs$12,125

Section 6

How many projects to earn back your investment?

You invest

$25,000

Break even after

9 PROJECTS

Average project revenue: $6,600

Average gross profit/project: $3,000

Investment recovered after approximately 9 projects.

Based on your assumptions, approximately 60 leads would be required to generate 9 projects.

Section 8

12-month projection

New leads you expect to generate per month50/mo

Applied to months 2–12, after your included leads are used.

Estimated ongoing lead cost$40/lead

Total projects

93

12-month ROI

951%

Revenue multiple on investment

24.8×

Section 9

Your projected numbers

Revenue$618,750
Smart Film− $249,750
Installer labor− $84,375
Lead acquisition− $22,000
Smart Film Nation package− $25,000
Projected profit after modeled costs$237,625

Projects completed: 93

Average revenue/project: $6,600

Average profit/project: $2,535

Break-even: 9 projects

Estimated ROI: 951%

Section 10

You invest

$25,000

↓

Based on your assumptions

$618,750

Revenue

$237,625

Projected profit

9

Projects to break even